A Uniform Resource Locator (URL) is the web address that we enter into a browser to access a web page. Web URL’s are also called links. Many people will click a link to access your website directly. So does it matter what the page URL is? Yes, it does! What your link looks like matters.
A redirect is a way to send both users and search engines to a different URL from the one they originally requested. The three most commonly used redirects are 301, 302, and Meta Refresh.
This ability of an XML sitemap to assist crawlers in faster indexation is especially important for websites that:Have thousands of pages and/or a deep website architecture.Frequently add new pages.Frequently change content of existing pages.Suffer from weak internal linking and orphan pages.Lack a strong external link profile.
An optimized site architecture helps search engine spiders find and index all of the pages on your website. If you have pages on your site that are several clicks from your homepage (or not linked from any other page at all), Googlebot will have a hard time finding and indexing those pages.
On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.
Again, you could come up with a good argument for a few different answers here. Ahrefs is great for competitor content and backlink research; Moz Pro’s content explorer is great for finding unlinked mentions; and SEMrush is great for rank and visibility tracking. The three share many overlapping features. It’s more a matter of preference …
There are a ton of great resources out there if you’re trying to learn SEO. If you’re short on cash, check out blogs like Search Engine Journal, Moz, Search Engine Land, Marketing Land, SEMPost, and the blog of all blogs, WordStream’s. We also put together a great guide on SEO basics. If not, splurge on …
This question is a little like asking: Who’s more important to the Patriots, Bill Belichik or Tom Brady? You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, …
As we discussed earlier, SEO is always changing. But the biggest change continues to be the shift mobile.
It’s totally into content marketing. What we need to realize is that our efforts aren’t traffic-generators.
